Raleigh, North Carolina’s own Bill Harper knows what it means to help brands understand the difference in tactics and strategy. In this episode, we talk about common pain points between most clients, his falling into TikTok success, and all that is media channels.
Connect with Bill
🚀 https://www.linkedin.com/in/wmharper/
🚀 https://www.tiktok.com/@brandbosshq
Connect with Cole
🚀 https://www.linkedin.com/in/colegevans/
🚀 https://www.tiktok.com/@_coleevans
Bio
Throughout my career I’ve been obsessed with helping businesses discover their true purpose – and turning that insight into exceptional experiences that bind brands and their customers together. When consumers believe that a brand truly ‘gets them’ anything is possible. Whether I was helping to launch CarFax Vehicle History Report to the consumer market, positioning Delsey as North America’s lightweight luggage leader or preparing start-ups like Bleep CPAP to disrupt their category, I have been passionate about turning consumer insight into category leadership. I believe that every brand has the potential to dominate their category – to create a contagious, market-shattering impact on their customers and competition.
In fact, I’m hell-bent on changing the world by giving brands and their leaders the ability to realize their full creative potential. That’s what I live for. Since 1998, I have created brand strategies and creative campaigns for more than 300 brands around the globe. I’ve had the great privilege to engage audiences for brands like EverBank, Music & Arts, Delsey Luggage, Red Hot & Blue, Denny’s, Precision Tune and Enterprise Rent-a-Car to name a few. On their behalf I have uncovered unique insights into the consumer set, created campaigns that positively disrupted their categories and caused countless competitors sleepless nights. (If they’re not yelling, I haven’t done my job.)
At Carfax I created the first-ever consumer campaign – successfully launching them into the B2C market. My campaign for Delsey Luggage established the brand as the #1 provider of lightweight luggage in North America. And the strategic campaign for Music & Arts Center helped position the company for it’s $90MM sale to Guitar Center. Currently, I spend my time building wmHarper, my fourth advertising/strategic branding agency. I’m an optimist at heart. I believe that every good idea has a passionate message standing behind it. I’d love to meet people who feel the same way.
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